Simple Roofer.

01 /The context

What needed
to work better.

Homeowners need to understand the work, the cost, and what happens next. The business needs a clear path from an inquiry to the project information customers keep asking for.

02 /What was built

• A service website with quote intake, service-area content, practical guides, and a visible explanation of the process.
• Customer portal interfaces for project status, costs, documents, photos, messages, and referrals.
• CRM screens for pipeline management, lead records, quote building, scheduling, and reports.

03 /The thinking

The public site explains the service. The portal organizes the ongoing relationship. Keeping these two jobs distinct makes the information easier to find for both prospective and existing customers.

04 /Where it fits

Useful for contractors and local service businesses where customers need regular updates, paperwork, and a clear view of the next step.