PostDeck.

01 /The context

What needed
to work better.

The same video can appear on several platforms. Comparing lifetime totals obscures the difference between an older post and a newer one, while manual reporting makes reviewing performance harder to sustain.

02 /What was built

• A data model connecting a video with its platform-specific posts and successive metric readings.
• Collection and import scripts for publishing analytics, with reporting views and review rules.
• A dashboard export that labels simulated data and flags stale information.

03 /The thinking

PostDeck treats the video as the creative unit and keeps successive readings instead of overwriting history. That allows comparisons at similar ages rather than treating every lifetime total as equivalent.

04 /Where it fits

Useful for small marketing teams and business owners who want a repeatable publishing review without rebuilding a spreadsheet every week.